Recruitment: looking for students to research communication strategy for the EGK Centre

Supports the benchmark "Masterplan Amsterdam Zuid Oost":
Yes

The EnergyLab is in search of a student or student group, preferably communication students at the University of Applied Sciences in Amsterdam, who are willing to investigate the effectiveness of EGK communication, lead by climate mayor Otas Olum.
See impact template for more details.

The EnergyLab is in search of a student or student group who are willing to investigate the effectiveness of EGK communication. See impact template for more details.

 

Looking for:

- Communication students
- Preferably from the HVA
- Who have affinity with West African community 


About the EGK Centre

The EGK Centre provides the West African community in Southeast with necessary knowledge about the energy transition. The EGK Centre aims to be a knowledge-sharing hub for the most hard-to-reach group in Amsterdam Southeast and plays a connecting role where various stakeholders (especially West Africans) can meet and exchange information.

In addition to information exchange, the center will create jobs for people with diverse backgrounds, promote policy plans in various groups that are not normally accessible, and inform stakeholders about anything related to or conducive to these goals.

The EGK Centre seeks to achieve its goal through:

  • Creating sustainable jobs, including (technical) language education.
  • Giving visibility to the energy transition for the West African community by providing an average of one to two presentations/workshops per month on this topic.
  • Guiding and advising the West African community, other neighbors, and stakeholders on their financial matters through workshops and information sessions.
  • Reducing energy poverty by advising and encouraging the target group on the importance of energy-saving changes through training and workshops.
  • Generating a platform for the municipality to communicate, send, and receive information from residents.
  • Being a center accessible to all people with different education, backgrounds, income, and cultural backgrounds.

Impact template

Category Activity Participants Place Time
Diversity Learning, Social, Economical, Ecological All residents Test Neighbourhood Short term
Input What will participants do?

Researching the the effectiveness of EGK's communication. 

Output What will happen?

- Scope the problem statement and case study
- Developing the proper research question
- Data collection
- Data analyzation
- Conclusion and discussion

Otas is looking for practical recommendations based on this research report, meaning that an advisory report as second deliverable is asked for. 

Outcome What will change?

A more effective communication strategy for the EGK Centre based on real data, which ultimately leads to improved business communication towards relevant stakeholders

Impact What will be learned?

TBD

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