- Private
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Johan Cruijff ArenA
- Public space
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The founding vison of the Johan Cruijff ArenA is focused on a mission to contribute to a sustainable and inclusive future for the City of Amsterdam. This means embarking on a continuous journey of transformation to establish operational excellence founded on responsible use of resources, with respect for our planet and the people. This calls for a paradigm shift towards ESG driven operations with the ultimate destination: a Net Positive ArenA.
Our endeavour needs the help of all our partners and stakeholders to innovate. This provides opportunities to collaborate, to co-create, to learn and to experiment on selected challenges, in a unique public-private setting possibly during epic events governed by the Johan Cruijff ArenA Innovation department.
It started with the prime objective to build a multi-functional stadium which enabled both epic sports - as well as entertainment events. The retractable roof has been the pivotal architectural decision to enable multi-functional deployment. The project was made possible through a unique public-private collaboration (crowd-funding principle).
Today, with a long standing reputation to push boundaries, seeking pathways to continuously improve its operations though innovation, the ArenA has become an iconic asset to the City of Amsterdam. Together with the City the ArenA actively engages on all vital transitions in the Metropole Region of Amsterdam, contributing to a Green, Inclusive and Prosperous society. Joining forces with the people and public/private organisations to accelerate innovations from concept to field lab proven solutions, ready for scale-up in the City, the ArenA performs its unique mission to deliver excellent state-of-the-art services to the customers while ensuring positive impact on sustainability and the social foundation in Amsterdam (Southeast).
With the new European directives, to become ESG compliant is a strategic goal for the Johan Cruijff Stadium, urging the organization to continuously improve its facilities and business processes and deliver “Planet Friendly” sports events thus also contributing to the UN’s Sustainable Development Goals. ESG compliance measn the ArenA pursues sustainability while supporting “social” improvement through its “Green & Inclusive” ambition principles:
- Construct “participation by design” into innovation project,
- Make it “ESG accountable by design” to accelerate participation of corporates,
- Use communication and outreach to generate awareness with all stakeholders (visitors. Teams, staff, shareholders, partners),
- Deploy platform solutions as carrier to bind the community to create concerted action,
- Orchestrate Ideation sessions with launching stakeholders to gear up the mission,
- Grow an innovation partner eco system with leading corp’s, as thinktank to construct the essentials for action.
Innovate
